CEO & FOUNDER

Michael Campanella

I’ve dedicated my entire adult life to the world of fitness, navigating an extensive journey as both a professional athlete, a strength & conditioning specialist, and a personal trainer. My athletic career spans thousands of hours of training across various environments—from collegiate weight rooms to the raw energy of mixed martial arts gyms. Competing at every level, I’ve immersed myself in the physical and mental challenges of diverse training disciplines, gaining invaluable insights along the way.

With over 30,000 hours of personal training under my belt, I’ve operated as a certified personal trainer in a variety of settings, including state-of-the-art performance centers, gritty boxing and MMA gyms, and exclusive boutique studios. My career has seen me as both a W2 employee and a 1099 independent contractor, providing me with a broad perspective on the fitness industry’s operational models. This varied exposure, coupled with my dual perspective as both client and coach, led me to a critical realization: the existing models failed to adequately address the needs of both clients and coaches. I saw this not just as a challenge, but as an opportunity for innovation.

I firmly believe that revolutionizing the personal training experience starts with prioritizing the coach. By creating the ultimate environment—equipping it with top-tier resources, offering unmatched support, and developing the most rewarding revenue model—we empower coaches to provide exceptional service. When coaches are given precedence, they, in turn, are positioned to prioritize their clients, creating a symbiotic relationship where everyone thrives.

Driven by a desire to disrupt and elevate the personal training industry, I founded PEX Health and Fitness. My vision is to establish a community where coaches are empowered and clients are celebrated, fostering a culture of excellence and pride. At PEX, we’re not just building a gym; we’re cultivating a legacy of health, empowerment, and shared success.

Bianca Cira

Chief Operating Officer

From childhood on Cape Cod through my adult life in Boston, I have always held a high standard for myself when it comes to health and wellness. I was an athlete as a young adult and my passion for athleticism has translated into learning and applying myself in a gym setting. I have been involved in the fitness industry, both as a client and as an executive, in the Greater Boston area for over 10 years.

After achieving an Undergraduate Degree in Sociology and Psychology from UMass Boston, I pursued my interest in business and obtained a Master’s Degree in Business Management from the Extension School at Harvard University. Learning the business model of PEX has opened my mind to a new way of thinking about work, my career and the approach I am taking to developing myself as a professional while maintaining a balanced lifestyle. Like many of us, I had time to self-reflect while the entire world navigated a pandemic. I have always been a hard worker, and it has always been easy for me to forget how important freedom and flexibility are for me to maintain productivity and creativity in my day-to-day life, especially when it comes to work.

Working as the COO of PEX has been a fantastic and unique experience. The team here is top-level. We all contribute to an exceptional community as individual business owners who share similar passions and values, in a first-class gym setting. We have flexibility to build our own schedules, autonomy to run our own businesses, and the freedom to seek fulfillment through other avenues, both professionally and recreationally, outside of PEX. I am excited to watch PEX grow and prosper, and privileged to support the advancement of such an excellent organization.